Nigella Lawson, an English food writer and television cook, has joined the online supermarket Ocado in an official partnership.
With a great time spent on creating personalised recipes for Ocado to make life easier and more delicious for customers. Ocado now has a 'Nigella Loves' aisle where they highlight the items Nigella buys regularly, so they can look a little into Nigella's personal shopping basket as inspiration to build their own.
I was part of a team to pitch ideas to Nigella on how the two brands could work together. As the lead on this project, I conceptualised and created brand assets and guides for other designers to follow. With my design direction, I reviewed and signed off on all the work that came out of the Studio.
Key Visual
Nigella Lawson Key Visual and lock-up.
Nigella Lawson Key Visual and lock-up.
Brand Guidelines
I created guidelines that other designers must follow when creating assets such that they met the standard of both brands.
I created guidelines that other designers must follow when creating assets such that they met the standard of both brands.
Replicating Nigella's handwriting, I created this animated ident.
As the design lead, I overlooked and signed off on all things Nigella. – including Nigella's recipe videos on all social platforms.
Ocado hosted a PR Launch to get the Press excited about Nigella's partnership. I created Menu Cards and all other designs for the event.
