Ocado Retail is the UK's largest online supermarket. They have recently rebranded and are now looking for new partnerships to further enhance its brand image.
I was part of a team to pitch ideas to Disney on how the two brands could work together. After winning the account and following strict rules around Disney's assets; I Ied a team of designers to deliver all of Ocado and Disney branded assets.
Lockup design
Disney has strict guidelines around all of their assets. I defined the look and feel and determined how the two brands should work together.
Disney has strict guidelines around all of their assets. I defined the look and feel and determined how the two brands should work together.
Brand Guidelines
I created guidelines that other designers must follow when creating assets such that they met the standard of both brands.
I created guidelines that other designers must follow when creating assets such that they met the standard of both brands.
Recipe Cards
Ocado now sells Disney-branded meal bundles on their site. Following the new brand guides, I worked closely with a copywriter and a food nutritionist to design Ocado's first set of Disney-themed recipe cards.
Ocado now sells Disney-branded meal bundles on their site. Following the new brand guides, I worked closely with a copywriter and a food nutritionist to design Ocado's first set of Disney-themed recipe cards.
Activities for the whole family
The recipe cards were created to target young families. The QR code at the bottom of the recipe cards takes them to a fun activity based on the recipe's hero Disney movie franchise.
The recipe cards were created to target young families. The QR code at the bottom of the recipe cards takes them to a fun activity based on the recipe's hero Disney movie franchise.
Moana's origami boat; Car's printable maze game; Dalmatian's find the spotless dog (Where's Wally?) and; Lion King's music quiz.
Digital Banners
I adapted the look and feel and translated what it looked like as digital banners.
I adapted the look and feel and translated what it looked like as digital banners.
Storyboard and animation
Using stop-motion, the Disney bundles were brought to life.
Using stop-motion, the Disney bundles were brought to life.
The recipe cards were starred on the back of Ocado's delivery vans as well as in the Ocado X Disney ATL TV ad.
Barcode Festival
Barcode Festival is a summer party for the whole grocery industry. I came up with activation ideas for Ocado in order to stand out from the other brands within the allotted space.
Barcode Festival is a summer party for the whole grocery industry. I came up with activation ideas for Ocado in order to stand out from the other brands within the allotted space.
Activations included 101 Dalmatians order; guess the total price of the 101 products, Moana corn swing, Once Upon A Mealtime walk-in arch, Lion King's Disney karaoke, and Frozen's ice cream truck.
