Sam was a captain of a pirate ship until his ship was sunk by the Kraken. After many years of experimenting with different herbs when he was stranded on a deserted island, he came up with a chilli sauce recipe. Now saved he wants to share this with the world.
The bottle was created to look like a rum bottle, as pirates stereotypically love rum.
Pirates have a famous quote “Shivver me timbers” usually used to express shock. I swapped “Shivver”; meaning cold with “Sizzle”; meaning hot. “Sizzle me timbers” means the sauce itself is spicy and it's shockingly good.
Logo design and brand guidelines
Cinema 4D modeling
Key visual
Animation