Sky Ireland created a new Sky TV package with Netflix included. I was tasked to create a DRTV and Pocket TVC to help sell the package.
The challenge for this brief was to find existing content/footage that we could use that can break out of the carousel-like device, bringing the shows to life and grabbing the viewer's attention.
We brought the same technique and mechanics to the Pocket TVC. With the content breaking out into the description box, we bring the content to life, ensuring to grab the viewer’s attention.
I created the storyboards and also oversaw a team of motion designers, helping them bring the story to life.
Storyboard
Working with the storyboard artist, he helped to draw all the frames to accompany the script.
Working with the storyboard artist, he helped to draw all the frames to accompany the script.
Final TVC
Digital adaption