Warner Brothers - DC Universe and Asda are partnering up. I was tasked to create the look and feel of what the DC universe would look like in Asda stores throughout the UK.
Different superhero characters were used for different seasons; Batman for back to school; Flash for Summer fun and Superman all year round for birthday parties.
Using DC branded assets, I created the key visuals and came up with ideas on how we can activate each event across Asda stores.
Key visual
Back to school - Batman
Back to school - Batman
Experiential and POS ideas
Key visual
Super Power Your Party - Superman
Super Power Your Party - Superman
Experiential and POS ideas
Key visual
Fun in a Flash - The Flash
Fun in a Flash - The Flash
Experiential and POS ideas
